Earlier in May, Microsoft invited media to celebrate the success of its Surface series device and Windows 10. The Surface devices have recorded a second quarter of sales of one billion dollars, while Windows 10 can now be found running on over 300 million devices globally.
To help people learn more about both, Microsoft held a campaign that engaged four local influencers to showcase how the Windows 10 powered Surface Pro 4 can help people become more productive and creative. The four are Lowyat.Net’s Editor, Pang Tun Yau; Chief Commercial Officer of online beauty and wellness centre Bfab.my, Raeesa Sya; Professional DJ, Reuben Samuel; and comic book artist of the Grimm Fairy Tales series, Sheldon Goh.
Bruce Howe, thanking Microsoft fans and the media for their support of the Surface devices and Windows 10.
“Our company mission is to empower every person and every organization to do more – with the right tools like the Surface Pro 4, there are no limits to what you can achieve, and that is what we are looking to accomplish with this campaign,” commented Bruce Howe, General Manager, Consumer Channel Group, Microsoft Malaysia. “People may have seen or heard of tech reviews of the Surface Pro 4, but we know that they also want to see its practicality. And our engagement with Pang Tun Yau, Raeesa Sya, Reuben Samuel and Sheldon Goh does just that – the campaign is a challenge to these individuals – and by extension to all Malaysians – to really explore what they could do with this powerful device.”
From left to right: Pang Tun Yau, Editor at Lowyat.Net; Raeesa Sya, CCO and Founder of Bfab.My; Sheldon Goh, accomplished comic book and storyboard artist; and Reuben Samuel, professional DJ and multi-instrumentalist.
Each of the Surface influencers shared their experiences on the Surface Pro 4, with Pang and Raeesa lauding its capacity in aiding their daily work. “The Surface is a mobile, lightweight machine that allows me to work virtually anywhere – and has enough under the hood to do more intensive tasks like photo and video editing when necessary,” said Pang. Sya pointed to the OneNote and Surface Pen combo being her personal favourite features, as she no longer needed multiple Word documents to store her notes.
The two more creatively inclined of the four also had good things to say about the Surface Pro 4. Goh praised the device for being useful for drawing up sketches on the go. “Sketching on the Surface feels very natural,” he said. This is because the Surface pen was designed to work with the Surface like pen on paper. Samuel was impressed with how easy it was to use the pen in place of a mouse, citing that it’s more natural and allowed him to do his mixing without a sequencer. “In short, the Surface Pro 4 has really exceeded my expectations,” he said.
A look at Microsoft’s Surface Pro 4, complete with Surface Pen and the Surface Typing Cover.
Microsoft also highlighted how well Windows 10 has done over the year; 300 million active devices across the globe now use it. Howe urged Malaysians to not miss out and take advantage of the free upgrade to Windows 10, which will expire on 29 July.
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